InterMind Services
Product positioning is the most important and yet the most difficult
responsibility of the marketing professional. InterMind provides a simple,
proven methodology for the quantitative development of product positioning
that will produce optimal prescribing levels for your Brand.
Our Services:
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New Product Positioning
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Generates demonstrably viable positioning options well before launch
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Ensures persuasive positioning for communications and creative development
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Validates positioning via projected share, intent to prescribe, credibility and recall
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Product Re-positioning
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Documents current positioning viability
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Demonstrates alternative positioning options for established Brands
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Validates revised positioning via projected share, intent to prescribe, credibility and recall
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Positioning Diagnostics
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Offers a diagnostic assessment of current marketing approach and Brand Positioning
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Evaluates the competitive environment and marketplace
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Reviews promotional initiatives as they relate to current Brand
positioning
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